Marketing

I cannot stress enough the importance of marketing, especially for new authors.  It doesn’t matter how good your novel is, if you don’t get the marketing right, it won’t sell.  Even badly edited and relatively average novels can sell a million copies with the right marketing strategy as I’ve discovered recently.

Knowing that this was a successful author, I started a series earlier in the week and was surprised and dismayed to find numerous errors – I even persevered to the second in the series, wondering if it would improve – it didn’t!

This author has sold over a million copies of their book – purely through using excellent marketing strategies even though twenty-five per cent of the reviews are three-stars and under.

Fortunately, there are many options available for authors to learn about marketing and I attach links to some of the available resources here – I don’t advocate any – I haven’t done them, but it has to be worth investing time and/or money to learn the necessary marketing skills.

Reedsy – Marketing 101

55 Essential Resources for Authors

Creative Indie Crash Course

Self-publishing Courses – Which is best for you.

Ingram Spark – Social Media Course

Karen Banes – Book Marketing Tips

Self-publishing School – Book Marketing

Books Go Social – Digital Marketing

There are many, many more – some of them cost and are, possibly, worth it, but whatever you choose to do, please don’t publish without both a professional edit and some knowledge of marketing strategies.

Mark Dawson, a very successful author, also offers a range of marketing courses. There are fees associated with these, but I believe they are very popular. Mark Dawson – SPF Courses

I’ve read some fantastic stories as an editor, many of them better than some of the novels in the bestseller lists.  They deserve to be seen, read, and appreciated by a wide audience.